Javier Molina
CULTURAL CREATIVE DIRECTOR
From the World of Javi Molina
The Emerald Art Concept is much more than a creative approach; it is a cultural movement. My work, as Javi Molina, is to use emeralds not solely as a decorative item, but to awaken the soul. To turn minerals into stories. To return power to the land that created them. To blend the worlds of heritage and contemporary culture into a new visual language.
This is emeralds as art.
This is Core.
Since I was a child dreaming of reaching Mars
I always felt there was a deeper version of myself waiting to emerge. I lived the life expected of me, built success, and followed the script, yet inside I felt disconnected from my true purpose. Through self-discovery, consciousness, and the courage to let go of my old identity, I realized I was meant to be a creator, someone who transforms identity into art. My journey through entrepreneurship, fatherhood, and reconnecting with my family’s three-generation legacy in Muzo led me to understand that Colombian emeralds are not just gems, but cultural relics filled with memory, struggle, and spiritual meaning.
We are born from within. We are living history, geological art, cultural heritage.
Seeing the artistry behind the miners, cutters, and the land itself awakened my mission: to elevate Colombian emeralds into the world of fine arts and fashion as symbols of heritage and transformation. My life is a path of rediscovery, and through Core, I’m here to show the world the magic, the soul, and the ancestral story each emerald carries, turning them into art that will live forever.
Mission
Our mission is to share with the world the legacy, history, and artistry that Colombian emeralds have forged over the centuries and continue to offer today. We are committed to highlighting the key players in the production chain of these precious stones, recognizing their value and their fundamental role in building an industry that connects the past with the future. We want the world to appreciate the artistic and cultural value of Colombian emeralds and how their impact transcends borders, positioning them as a global symbol of beauty and tradition.
Vision
Our vision is for Colombian emeralds to be recognized as a national treasure of humanity, highlighting their unique artistic process from extraction to meticulous transformation into exceptional pieces.
We want the world to recognize not only the magnificence of the stone, but also the skill, artistry, and history that accompany it, positioning Colombia as the global epicenter of emerald jewelry and art.
Purpose Statement
CORE exists to honor and elevate the cultural heritage of nations whose identities are rooted in resilience, artistry, and ancestral memory.
Inspired by rich indigenous traditions, colonial histories, and vibrant contemporary expression, “CORE” uses art, fashion, and emerald culture to reveal the stories that define who we are.
We believe that beauty is more than aesthetics; it is a vessel of meaning. Colombian emeralds are born from mountains and myth; each material carries history, symbolism, and the collective pride of its people.
Our objective is to turn creative expression into storytelling—bridging continents, honoring lineage, and giving voice to the communities whose traditions shape the global stage.
Sustainable luxury philosophy
Our philosophy rejects mass production as the measure of value. Instead, we embrace exclusivity born from authenticity, where each piece carries the soul of the artisan, the legacy of cultural traditions, and the integrity of sustainable creation.
We believe true luxury emerges when craftsmanship becomes a narrative, not a commodity. Every item is made in partnership with artisans whose skills have been shaped by generations, each one a guardian of cultural identity and ancestral technique. By integrating these traditions into contemporary design, we protect them—not as artifacts of the past, but as living expressions of cultural pride.
Artistic Direction
CORE’s artistic direction is anchored in the transformative power of emeralds not merely as gemstones, but as a medium through which fashion, art, and cultural storytelling converge. We approach emeralds as living expressions of the earth: fragments of geological poetry that carry history, identity, and emotional resonance. Our creative vision expands the role of emeralds beyond traditional jewelry into a multidisciplinary aesthetic universe.
Global Influence
Colombian emeralds hold an unrivaled place on the world stage, celebrated universally as the finest emeralds ever discovered.
Their exceptional color, clarity, and geological purity have set the global standard for excellence, defining what the world recognizes as the pinnacle of emerald quality.
Across continents and generations, Colombian emeralds symbolize prestige, artistry, and cultural legacy.
Their global influence is not merely aesthetic; it is cultural and economic.
English 
Spanish